The logo was developed by Alan Broach of Broach and Company around 1981. Alan lived in a house he restored on Odell Place (now owned by Greensboro College). He was a neighborhood association board member and was the owner/developer of a number of beautifully renovated rental houses in the neighborhood.
Alan was for many years the proprietor of Broach and Company, a Greensboro advertising agency. He is a longtime advocate for the arts, LGBT, veterans and other communities and hold the title of publisher emeritus of the weekly Triad City Beat.